Understand exactly what data TikTok collects, how they use it, and what changed with the new U.S. ownership
On January 22, 2026, TikTok updated its Privacy Policy following new U.S. ownership under TikTok USDS Joint Venture LLC
Major investors in the new TikTok USDS Joint Venture:
Separating fact from panic: here's what's genuinely new vs. what was already there
| Data Type | Before (Pre-2026) | After (Jan 2026) | Status |
|---|---|---|---|
| GPS Location | Approximate only (IP/SIM) | Precise GPS (with permission) | NEW |
| AI Interactions | Not explicitly mentioned | All prompts, questions, files logged | NEW |
| Immigration Status | Listed since Aug 2024 | Same language, more visible | SAME |
| Gender Identity | Listed since Aug 2024 | Same language, more visible | SAME |
| Biometric Data | Faceprints & voiceprints | Faceprints & voiceprints | SAME |
| Off-Platform Ads | Limited disclosure | Can show ads outside TikTok | CHANGED |
Much of the "alarming" language users discovered (immigration status, gender identity, religious beliefs) was already in the policy since approximately August 2024. The January 2026 update made users notice it because they were forced to re-accept terms after the ownership change. However, the precise GPS location and AI interaction logging are genuinely new capabilities.
Click each card to see detailed breakdown of what data falls into each category
Basic profile data you provide when signing up
Everything you create, even drafts you never post
Unique physical identifiers from your content
Where you are, with new precise trackingNEW
Everything you ask TikTok's AI toolsNEW
Data that could be used for discrimination
Technical details about your phone/computer
How you use the app - everything is tracked
See what data flows to TikTok based on your permission choices
Allow precise GPS tracking
Use AI-powered tools
Post videos (always required)
A sample of what TikTok might infer about a typical user
See how well you understand TikTok's data practices
Actions you can take to minimize data collection
Steps:
The new precise GPS tracking is optional. On your phone:
TikTok will still get approximate location from your IP address, but not precise GPS.
Every AI interaction is logged. Avoid asking TikTok's AI about:
TikTok analyzes everything in your videos, including:
Consider using filters or not showing your face if privacy is a concern.
To download your data:
Settings → Privacy → Download your data → Request data
To delete your account:
Settings → Manage account → Delete account
Note: Some data may be retained per legal requirements even after deletion.
Understanding is the first step. Now take action.